diff --git a/Makefile b/Makefile
index e64c9a2f..bc5d1cdf 100644
--- a/Makefile
+++ b/Makefile
@@ -54,7 +54,7 @@ $(PWN_RELEASE).img: | $(PACKER)
 $(PWN_RELEASE).img: $(SDIST) builder/pwnagotchi.json builder/pwnagotchi.yml $(shell find builder/data -type f)
 	sudo $(PACKER) plugins install github.com/solo-io/arm-image
 	cd builder && sudo $(UNSHARE) $(PACKER) build -var "pwn_hostname=$(PWN_HOSTNAME)" -var "pwn_version=$(PWN_VERSION)" pwnagotchi.json
-	sudo chown -R $$USER:$$USER builder/images
+	sudo chown -R $$USER:$$USER ../../../
 	mv builder/images/* ../../../
 
 # If any of these files are updated, rebuild the checksums.