diff --git a/Makefile b/Makefile
index 92875ef7..f2651bc2 100644
--- a/Makefile
+++ b/Makefile
@@ -46,16 +46,16 @@ packer:
 	sudo mv /tmp/packer /usr/bin/packer
 
 image: clean packer
-	export=LC_ALL=en_GB.utf-8
+	export LC_ALL=en_GB.utf-8
 	cd builder && sudo /usr/bin/packer init combined.json.pkr.hcl && sudo $(UNSHARE) /usr/bin/packer build -var "pwn_hostname=$(PWN_HOSTNAME)" -var "pwn_version=$(PWN_VERSION)" combined.json.pkr.hcl
 
 bullseye: clean packer
-	export=LC_ALL=en_GB.utf-8
+	export LC_ALL=en_GB.utf-8
 	cd builder && sudo /usr/bin/packer init data/32bit/pwnagotchi.json.pkr.hcl && sudo $(UNSHARE) /usr/bin/packer build -var "pwn_hostname=$(PWN_HOSTNAME)" -var "pwn_version=$(PWN_VERSION)" data/32bit/pwnagotchi.json.pkr.hcl
 	cd ~ && sudo pishrink -vaZ pwnagotchi-32bit.img
 
 bookworm: clean packer
-	export=LC_ALL=en_GB.utf-8
+	export LC_ALL=en_GB.utf-8
 	cd builder && sudo /usr/bin/packer init data/64bit/pwnagotchi.json.pkr.hcl && sudo $(UNSHARE) /usr/bin/packer build -var "pwn_hostname=$(PWN_HOSTNAME)" -var "pwn_version=$(PWN_VERSION)" data/64bit/pwnagotchi.json.pkr.hcl
 	cd ~ && sudo pishrink -vaZ pwnagotchi-64bit.img