diff --git a/.travis.yml b/.travis.yml
index a366cb19..6c250519 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -26,6 +26,6 @@ before_script:
 script:
 - sudo make clean
 - sudo -E env "PATH=$PATH" make install
-- sudo make image -e PWN_HOSTNAME="pwnagotchi" VERSION="$TRAVIS_TAG"
+- sudo make image -e PWN_HOSTNAME=pwnagotchi VERSION=$TRAVIS_TAG
 
 # TODO: deploy!
diff --git a/Makefile b/Makefile
index 75ec0d17..0d898ddb 100644
--- a/Makefile
+++ b/Makefile
@@ -1,5 +1,5 @@
-PWN_HOSTNAME="pwnagotchi"
-PWN_VERSION="master"
+PWN_HOSTNAME=pwnagotchi
+PWN_VERSION=master
 
 all: install image clean